Dont Make Singles For Yourself, Give The Masses What They Want - Kuami Eugene To Artistes

Eugene To Artistes

Dont Make Singles For Yourself, Give The Masses What They Want – Kuami Eugene To Artistes

Ghanaian highlife and Afrobeats star Kuami Eugene has shared his secret to making hit songs, and it is not about what the artiste likes.

Speaking in an interview on Pluzz FM on November 10, 2026, the award-winning singer said artistes must learn to put their audience first when they are making singles.

According to Kuami Eugene, the first rule of making a hit is simple. Singles are not for you as an artiste, they are for the masses.

He explained that when musicians focus only on making singles they personally enjoy, they end up making music that only people like them will enjoy. That limits the song.

He said the songs an artiste loves for himself should go on the album, not necessarily be pushed as singles.

Kuami Eugene noted that artistes now have the freedom to release albums with many songs, from 1 to about 20 tracks. That gives them space to explore their personal taste on the album, while the singles are made for the wider public.

He also stressed that an artiste’s image should not stop him from making relatable music.

Using himself as an example, he said he can dress elegantly and look cool, but still jump on a song and sing about wele, sebe and kontomire if that is what will connect with the people.

He said it is not about aura. The real question is, how many people can jump on this song, and how many people will relate to it. Sometimes what is needed is just a party song and a fun song.

The singer added that music serves different moods. After a listener has cried with deep lyrics from an artiste like Sarkodie, the same listener may want to party. That is where a Kuami Eugene party song comes in.

He ended by urging artistes to study the masses, pay attention to what they want to hear, and give it to them.